Professional Online Portfolio
DARSHI MEHTA
Marketing Analytics | Digital & Social Analytics | Marketing Research
ABOUT ME
I am a passionate Marketer who loves bringing people together. I am stimulated by the ever-changing nature of marketing and how one can overcome unfulfilled potential and thrive by evolving. As a professional, I wish to bridge the gap between consumers and organizations by crafting messages that resonate with the consumer.
I have a background in Marketing and law. As a Marketer, I have had the opportunity to work on diverse multi-channel marketing projects ranging from marketing analytics to product marketing. As a lawyer, I have learned the skills to research, analyze, and communicate efficiently.
With the tools in digital and business analytics, businesses- small and big alike can grow through multiple platforms and make data driven business decisions.
I am looking for opportunities to further my learning and help organizations reach their strategic goals through data-driven consumer insights.
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PROFESSIONAL HISTORY
MARKETING ANALYTICS INTERN
Digital & E-Commerce Marketing
May 2020 - Present
Pittsburgh, PA
CHELA MARKETPLACE
E-commerce for eastern-european designers
Developing & Executing a multi-channel marketing plan & strategy to increase awareness & traffic to the start-up’s e-commerce website
Conducted primary & secondary research via surveys, industry and competitive analysis, select market research studies to create strategic brand positioning, customer segmentation, & multichannel marketing plan & strategy
Executed, analyzed and measured key digital, social & sales metrics on Google Analytics, Google ads, Google tag manager, Mail chimp, Hootsuite, MS Excel, Fb, Instagram & Pinterest (digital measurement and attribution)
Created content for paid & organic social media campaigns & Assisted in changing & managing website design (Shopify), preparing high-quality presentation (Canva) for investor pitches & sellers (designers)
Achieved a 46.3% increase in website traffic through SEO, paid and organic campaigns on social and digital media & 16k new users
MARKETING ANALYTICS CONSULTANT
Marketing research & Business analytics
August 2020 - December 2020
Pittsburgh, PA
PHILIPS RESPIRONICS
Long term respiratory therapy - Oxygen portfolio
Identifying misalignments in Respironics’ oxygen concentrator product line and recommending ways to increase market share
● Gathered business & industry insights through Primary market research by conducting surveys, & interviews with key stakeholders including Patients, partner DME employees, third-party vendors, and Philips employees.
● Conducted data modeling and visualization of secondary market research data acquired from financial reports, healthcare industry reports, market research studies online customer reviews & comments using Python & Excel to create customer journey map and identify industry trends, value chain misalignments which caused Philips to lose market share in this segment
● Collaborated with senior management in Philips marketing, sales, finance & R&D departments for ideation of a new business strategy including a modified project plan, marketing plan, key product improvements & future industry insights
MARKETING ANALYTICS CONSULTANT
Digital, Social & Business Marketing Analytics
April 2020 - August 2020
Pittsburgh, PA
SENATOR JOHN HEINZ HISTORY CENTER
Conducted Market & Sales research (SQL, Tableau, SPSS, Excel) to explore new avenues for growth for the History Center
Tracked & Analyzed current sales, digital & social KPI’s to formulate a Marketing Strategy to increase museum revenue
Formulated new wholesale business by communicating with key stakeholders(Kraft-Heinz, Wholesale Partners)
Worked with Marketing, finance, legal and sales department to effectuate the marketing strategy
Recommended changes lead to additional 150k in Ecommerce and 850k in wholesale business revenue
MARKETING ANALYTICS CONSULTANT
Aug 2019 - Dec 2019
Pittsburgh, PA
THE J.M. SMUCKER COMPANY ( Folgers Coffee)
Effectively conducted Market Research (excel, Nielsen spectra) to identify & create a marketing strategy
Created a new brand positioning statement & identified unique brand proposition to formulate new marketing strategy
Proposed a business strategy involving a B2B business model to increase reach & penetration
Analyzed digital marketing trends to recommend new digital & social strategy
MARKETING ANALYTICS CONSULTANT
Product Marketing
Aug 2019 - Dec 2020
Pittsburgh, PA
E.A. SPORTS
Effectively conducted data analysis and visualization (to create new customer segmentation and product marketing strategy (for Madden NFL 2020) to increase product penetration among non-avid NFL fans and non-Madden gamers
The new strategy based on data-driven insights involved coming up with new product offerings for the proposed target audience
MANAGEMENT TRAINEE
Real-Estate Sales & Marketing
July 2018 - June 2019
Indore, India
JAISWAL BUILDERS
Aided in brochure design, including providing strategic, creative input for content, logo, and floor plan designs
Effectively managed market research for real-estate project, including but not limited to analyzing data received via inquiries generated from billboards, booths, office visits, radio announcements and print advertisements
Used market research results to generate consumer and industry insights
LEGAL INTERN
May 2016 - August 2016
Indore, India
LAW OFFICE OF ADVOCATE SHARAD KUMAR VISPUTE
• Conducted case law research for ongoing cases; drafted contracts and agreements pertaining to the sale, lease, and registration of immovable property.
• Assisted court and registrar office visits at the High Court of Madhya Pradesh, Indore, India.
LEGAL INTERN
Sep 2015 - Oct 2015
Mumbai, India
HUMAN RIGHTS LAW NETWORK
• Aided in organizing an Independent People’s Tribunal on a Mumbai Coastal Road Project.
• Conducted research on legal, social, and environmental facets and created an environmental viability report of
the project.
• Generated support for the tribunal’s cause by assisting with Twitter and Facebook social media campaigns.
RESEARCH INTERN
Feb 2015 - March 2015
Mumbai, India
LEX QUEST
• Wrote articles on various contemporary issues legal issues for the website.
• Helped create an online evidence law course for the website including preparing coursework and notes.
EDUCATION
Aug 2019 - Dec 2020
MS IN MARKETING SCIENCE AND BUSINESS ANALYTICS
Joseph M. Katz Graduate School of business
University of Pittsburgh
3.7/4.0 GPA
July 2013 - June 2018
BACHELOR OF LEGAL SCIENCE AND LAWS
Government Law College, Mumbai
University of Mumbai
3.2/4.0 GPA
August 2014 - June 2015
DIPLOMA IN ENTREPRENEURSHIP ADMINISTRATION AND BUSINESS LAWS COURSE
National University of Juridical Sciences
Aug 2015 - June 2016
DIPLOMA IN IT LAW AND POLICY
Gandhinagar National Law University
March 2007 - March 2013
HIGHSCHOOL
The Emerald Heights International School, India
Science, Mathematics, and Economics
91.2%
SKILLS
DIGITAL STRATEGY & ANALYTICS
SEO
SEM
GOOGLE ADS
GOOGLE/ ADOBE ANALYTICS
EMAIL MARKETING
SOCIAL STRATEGY & ANALYTICS
DATA ANALYSIS & VISUALIZATION
STATISTICAL & MULTIVARIATE TESTING USING:
PYTHON
SQL
SPSS
TABLEAU
Power BI
EXCEL
MARKETING RESEARCH
FOCUS GROUPS
SURVEYS - GOOGLE FORMS, SURVEY MONKEY & QUALTRICS
OTHERS
E-COMMERCE STRATEGY & ANALYTICS : SHOPIFY
PRESENTATIONS & GRAPHICS : CANVA
PLATFORMS
GOOGLE ANALYTICS
MAILCHIMP
HOOTSUITE
HUBSPOT
FACEBOOK ADS MANAGER
PLANOLY
SHOPIFY
GOOGLE ADS
"Curious and curiouser"
Lewis Carroll
Alice in the wonderland
